PubMatic Makes Online Advertising Easy
PubMatic, a site founded in 2006 that provides a bridge between publishers and ad networks recently closed a $7 Million Series A funding round. The funding round, led by Nexus India Capital, will help them expand beyond their current 1500 users currently in public beta.
What is Pubmatic and how can it help you? Do you have accounts on several publisher networks? Google , Yahoo, AdBrite, the list goes on… PubMatic gives you a single interface to optimize your ads across a range of networks. Instantly change your ads color, size, layout, images, across all your networks and see which layout maximizes your value. Receive reports in one place from across all your networks.
I see PubMatic as a huge opportunity to make life easier for people like me who use many different platforms. It is not only time consuming to jump to all your campaigns, but also nearly impossible to determine how well they are performing against eachother. Pubmatic provies significant value in both optimization and time savings. We’ll quickly see if their funding helps them expand as intended and realize success.
