Search Engine Display Ad Clicks are Meaningless
According to a recent study conducted by ComScore, Starcom, and Tacoda, approximately half of all clicks on display ads are generated by only 6% of internet users. So who makes up this 6%?
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25 to 44 years old
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Income less than $40,000
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Spends a lot of time only, but not a lot of money
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Frequents auctions, job boards and gambling sites
Unfortunately, this group doesn’t exactly fit into most company’s target market. So the next time you’re worried about how many clicks your ads are getting, cut that number in half.
May 15, 2008 at 12:12 am
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