Joshua Saunders

Tune in to your local public radio station tonight to hear an interview I did with Scott Tong from American Public Media.  The segment will be on over 500 radio stations tonight during the Marketplace report.  In the interview Scott and I talk about the proliferation of eco-labels, how they are impacting consumer purchasing behavior, examples and traits of successful labels, and thoughts on the launch of the WindMade label.

WindMade is a new certification being announced tomorrow in Davos at the World Economic Forum.  It is a collaboration between WWF, Vestas Wind Systems, and PricewaterhouseCoopers.  The standard is not yet publically available and public comment is expected in March.  The standard technical committee is only made up of the three organizations listed above with the standard expected to be finalized in May, so it will be interesting to see if this consortium develops a rigorous and credible standard in such a short timeframe.  As more information is available on WindMade, I will post a full write-up.